Easy to useĪs one Tableau user says, the platform is easy to use and visually compelling. If you’re looking for a BI tool provider with a legacy customer base, Tableau checks that box. Many large businesses use Tableau like Charles Schwab, Honeywell, and Verizon. Tableau is one of the top brand names in business intelligence. Here are a few reasons why customers enjoy using Tableau. Tableau has a loyal customer base, with a solid 4.5-star rating on Capterra. In addition, Tableau offers more ways to visualize and interpret data through tools like Tableau Embedded Analytics and Tableau Public, which is a free platform for creating online data visualizations. Within the Tableau portfolio, there’s several different products, including Tableau Cloud, Tableau Desktop, Tableau Server, Tableau Prep, and Tableau Data Management. Tableau enables a variety of business intelligence workflows including data preparation, governance, analysis, and collaboration, among others. The company is currently under the ownership of Salesforce, which acquired Tableau for $15.7 billion in 2019. Today, it remains a top market leader for business intelligence and visualization and holds a spot on Gartner’s 2022 Magic Quadrant for Analytics and Business Intelligence Platforms. The platform launched way back in 2003 as a solution designed to make business data more interactive and usable. Tableau is a popular analytics platform for business intelligence, with a strong visual component. Keep reading for a breakdown of how business intelligence software works, some benefits and challenges to expect when using it, how Tableau fits into the picture, and some of the top alternative analytics tools to consider. The business intelligence market is booming, and there are many alternative platforms out there that can help with data-driven forecasting and decision-making. The solution includes an abundance of interactive analysis and data visualization tools that are easily accessible over a modern and user-friendly interface.Įven so, Tableau is only the tip of the iceberg when it comes to business intelligence software. When it comes to business intelligence platforms, Tableau is one of the most popular services on the market.
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